Briefing

Module Aims
Students will develop an understanding of a range of creative strategies, and apply this understanding to practical problem solving within the context of interdisciplinary Art & Design.
Through a series of studio and workshop sessions encouraging both traditional skills development and innovation between different materials and processes, students explore a range of creative methodologies, including the potential of digital technological software.
The module introduces a set brief(s) and students further develop their experimental work into a resolved art & design outcome.
Learning Outcomes Assessment Weighting
5A5 Demonstrate a depth of understanding of interdisciplinary art & design methodologies, audiences and contexts. 15
5B5 Apply an understanding of interdisciplinary art & design to practical ideas development, experimentation and production, using a range of techniques. 15
5C4 Creatively solve an interdisciplinary art and design problem and develop an art and design outcome.

 20

5C5 Select and employ current and emerging communication, media and information technologies relevant to interdisciplinary approaches to contemporary practices in art and design. 15
5C6 Employ appropriate materials, techniques, methods and tools relevant to art and design practice with skill, imagination and initiative, whilst observing good working practices. 20
5D4 Be resourceful and study independently to develop and follow a complex brief from conception to production, set goals, manage their own workloads and meet deadlines. 15
Indicative Content
The programme of work will include:
a series of seminars, through which students will gain an understanding of the concept ‘creativity’, a range of creative processes and strategies (for example chance and procedural techniques, design process, lateral thinking, interdisciplinarity) in a range of contexts;
a range of studio projects of varying lengths, through which students will practise a range of research methods and creative strategies;
a series of introductions to workshop techniques and processes (for example print, video, and 3D) encouraging experimentation, cross-over between workshop areas and innovation, and further planned drop in access to advance this work For example, all students attend workshop inductions in print, 3D, computers and video. This is followed by a further 4 days of practical classes in chosen workshops.
The module is led by a brief, through which students will demonstrate their understanding of art and design, and interdisciplinary approaches to creative strategies for ideas generation, design process, problem solving and presentation.
Module Brief
Brief Title Module Tutor(s)
FREAK OUT! Paula Chambers
Briefing Date  08/10/2013 Brief Weighting 100%
Context
OUAD504 Creative Strategies develops students understanding of a range of creative strategies, and to apply this understanding to practical problem solving within the context of interdisciplinary Art & Design.
Students critically explore and experiment with established and innovative methods associated with diverse art & design disciplines including but not limited to, Fine Art, Design, Craft, and for example Public Art, Community Art/Design, Arts Project Management.
The research and outcomes of this module may be explored in time based media.
They investigate the relevance and effectiveness of such methodologies within broader visual culture and begin to develop their own interdisciplinary identity.
Students will develop a range of individually selected Creative Strategies as a tool kit for their developing practice.

Brief

 

Creative Strategies – What does this actually mean?

Creative Strategies are a set of tools / processes / procedures / methods that can be used to explore and develop ideas. Mind mapping is a Creative Strategy, but it is only one of numerous methods that can be used to generate new unexpected ideas or to ‘think around’ problems.  Risk taking and being open to failing are key to developing creative strategies and new ideas. Part of this creative process is developing the ability to embrace failure; very important within the first few weeks of any brief. For this Creative Strategies module you will be asked to expand, explore and develop a personal theme or idea through a variety of forms, mediums and theories to better understand the creative possibilities of an art and design practice.

This module brief takes the form of a series of themed and structured sessions that you are expected to engage with within the parameters of your own practice interests whilst fully exploring the possibilities of multiple methods of practical hands-on approaches combined with rigorous relevant research and theory.

Light Night – a short intensive audio visual project in response to the theme “The Night-Time Circus” to be commenced in the weeks leading up to the first semester of level 5. To be completed by Thursday 43rd October for public viewing on Friday 4th October.

Invitation to Dinner – The level 6 project for the 1st semester looking at hospitality, dining and notions of exchange, you may respond to this brief as an optional theme to your creative strategies project – this will be excellent preparation for the GIDE workshop in February.

Product Hackers – A series of practical workshop sessions utilising woodworking skills and techniques, to explore the creative potential of product hacking. You will need to bring with you a piece of wooden furniture that you have found in a skip (or suchlike) to use as the basis for your hack! Please get rid of any accompanying soft furnishings though as these will play havoc with the woodworking machinery.

Deconstruction / Reconstruction / Recycle, creative strategies with tools, a metalworking workshop following on from the concepts explored in product hacking in wood working; with Liz Riley. 3 day sign-up; Monday 21st October, Tuesday 22nd October, Wednesday 23rd October.

Form of submission for assessment –
• You must document and record all your processes through each stage of the brief including, products, experiments, thoughts, failures, research etc in digital format. This should be ongoing.
• You must collate all this information as a PDF document.
• This PDF must be submitted as a digital document (CD, USB, within your blog, web page, etc) on Friday 15th  November at 10.00am, please check prior to submission that your PDF opens on both Mac and PC.
This project is very much about pushing boundaries and taking risks, therefore all work produced is valid and even “failures” should be evaluated and seen as an integral part of your project development.

 

Preparation / Research Suggestions

Creative Thinking

Michalko, M, (2006), Thinkertoys, a Handbook of Creative Thinking Techniques. Ten Speed Press
Weston, A, (2007), Creativity for Critical Thinkers. Oxford University Press

Essential

Braungart, M and Mc Donough, W (2013) The Upcycle: Beyond Sustainability – Designing for Abundance. Farrar, Straus and Giroux
De Bono, E. (1970)  Lateral Thinking: a Textbook of Creativity.  Harmondsworth, Penguin.
Eno, B (2010)  Oblique Strategies
Stokes, P. (2006)  Creativity from Constraints: the Psychology of Breakthrough. Springer.
Vaske, H. (2002)  Why Are You Creative?  Maplewood, Five Degrees Below Zero Press.

Recommended

Ascott, R. ed. (2005)  Engineering Nature: Art and Consciousness in the Post-Biological Era.  Exeter, Intellect Books.
Foster, H. (2003)  Design and Crime . London, Verso.
Herwig, O. and Thallemer, A. (2005)  Air/Luft: Unity of Art and Science.  Stuttgart, Arnoldsche.
Kaprow, A. (1993)  Essays on the Blurring of Art and Life.  Berkeley, University of California Press.
Karam, N. and Atelier Hapsitus. (2000)  Voyage.  London, Booth-Clibborn Editions.
Wilde, J. and Wilde, R. (2000)  Visual Literacy: a Conceptual Approach to Graphic Problem Solving.  New York, Watson-Guptill.

Freak Show/Circus

“Freaks” (1932) a film
“The Last American Freak Show” (ongoing) a film and documentary
“Born Freak” (2002) a documentary
www.amctv.com/shows/freakshow – The Venice Beach Freak Show. Also on facebook, FreakshowAMC
www.999eyes.com – Another modern freak show
archiveshub.ac.uk/features/fairsandcircus – for links and archive imagery of fairs and circus history
www.history.uk.com/history/circus-history – for a brief history of circus
www.vam.ac.uk/content/articles/v/victorian-circus – for a longer article on victorian circus
allisonhitt.wordpress.com/2013/02/…/freak-shows-the-negated-audience/‎ – An interesting essay questioning the ethics of disability as display

Product Hacking

Thompson, H and Wittington, N (2009). Remake It: Home: The Essential Guide to Resourceful Living: With over 500 tricks, tips and inspirational designs. Thames and Huson

www.sugru.com
www.ikeahackers.net
www.scraphacker.com
www.designboom.com/contemporary/product_hack
 
Innovative metalwork

El Anatsui – an interesting artist working in recycled metal

http://www.trendhunter.com/slideshow/22-objects-made-from-recycled-scrap-metal
http://weburbanist.com/2008/03/26/20-eye-catching-pieces-of-recycled-urban-furniture-geeky-and-ecological-reuse-of-ordinary-objects/

 

Evidence for Submission
  100% Body of work: to include research, both 2D and 3D visual developmental work and finished outcome(s).

Form of submission for assessment –

• You must document and record all your processes through each stage of the brief including, products, experiments, thoughts, failures, research etc in digital format. This should be ongoing.

• You must collate all this information as a PDF document.
• This PDF must be submitted as a digital document (CD, USB, within your blog, web page, etc) on Friday 15th  November at
10.00am, please check prior to submission that your PDF opens on both Mac and PC.
This project is very much about pushing boundaries and taking risks, therefore all work produced is valid and even “failures” should be evaluated and seen as an integral part of your project development.

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